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Marketing Fruits and Veggies to Kids

12 Jan

Everyday, our children are bombarded with marketing directed at them through various media that costs companies over $15 billion annually according to New American Dream.  The effect is disastrous with research showing direct links to childhood obesity, harm to children’s emotional well-being, self-image and sexual behavior, and to their financial self-control.

As parents, we need help in bringing up healthy children. We need to be supported. We do not want our role to be diminished.  We do not want our voices taken away by companies that directly market unhealthy products to our children.  So what can we do?

Having recently conducted my own unintended marketing ploy and seeing it work, I am ready to examine what works for big food corporations and how parents can use these tools to market healthy foods to their children.  So, I took a look at what The Center of Science for Public Interest wrote up in the Guidelines for Responsible Food Marketing to Children.  These were the biggest influential factors in marketing to children:

– advertise during TV, videos, cartoon shows
– product and brand placements in movies, shows, games, websites, books
– giving out premiums and incentives for consuming certain foods
– promote foods using cartoon or fictional characters or celebrities and the same placed on children’s merchandise and games
– build entertainment value through food: food shapes like a character, or use of colors to surprise the eater…
– create education incentive programs using food
– place a banner or wall paper of product on computer
– eye level shelves of grocery stores
– showing emotional, social or health benefits of food (i.e. someone loves you more by buying a food/ someone is very popular for eating a food/ someone is more physically fit for eating a food)

After looking at this list, I have decided to start using the same tactics at home… but to market raw fruits and vegetables to my son.   Although I have successfully transitioned my family from 100% cooked to about 50% raw in a year (read How To Transition The Family Into More Raw Foods), I would like to do more.  I want to make a long-term impact on my son’s health through nutrition.  So, I’ve come up with my own Marketing Fruits and Veggies to Kids list.

Let’s start with Tip #1: Model Healthy Nutrition

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