Marketing Fruits and Veggies to Kids

12 Jan

Everyday, our children are bombarded with marketing directed at them through various media that costs companies over $15 billion annually according to New American Dream.  The effect is disastrous with research showing direct links to childhood obesity, harm to children’s emotional well-being, self-image and sexual behavior, and to their financial self-control.

As parents, we need help in bringing up healthy children. We need to be supported. We do not want our role to be diminished.  We do not want our voices taken away by companies that directly market unhealthy products to our children.  So what can we do?

Having recently conducted my own unintended marketing ploy and seeing it work, I am ready to examine what works for big food corporations and how parents can use these tools to market healthy foods to their children.  So, I took a look at what The Center of Science for Public Interest wrote up in the Guidelines for Responsible Food Marketing to Children.  These were the biggest influential factors in marketing to children:

– advertise during TV, videos, cartoon shows
– product and brand placements in movies, shows, games, websites, books
– giving out premiums and incentives for consuming certain foods
– promote foods using cartoon or fictional characters or celebrities and the same placed on children’s merchandise and games
– build entertainment value through food: food shapes like a character, or use of colors to surprise the eater…
– create education incentive programs using food
– place a banner or wall paper of product on computer
– eye level shelves of grocery stores
– showing emotional, social or health benefits of food (i.e. someone loves you more by buying a food/ someone is very popular for eating a food/ someone is more physically fit for eating a food)

After looking at this list, I have decided to start using the same tactics at home… but to market raw fruits and vegetables to my son.   Although I have successfully transitioned my family from 100% cooked to about 50% raw in a year (read How To Transition The Family Into More Raw Foods), I would like to do more.  I want to make a long-term impact on my son’s health through nutrition.  So, I’ve come up with my own Marketing Fruits and Veggies to Kids list.

Let’s start with Tip #1: Model Healthy Nutrition

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11 Responses to “Marketing Fruits and Veggies to Kids”

Trackbacks/Pingbacks

  1. How To Market Fruits and Veggies to Your Kids: Tip #1 « Mama in the Kitchen - January 17, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  2. How To Market Fruits and Veggies to Your Kids: Tip #2 « Mama in the Kitchen - January 17, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  3. How To Market Fruits and Veggies to Your Kids: Tip #3 « Mama in the Kitchen - January 17, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process Librarymarket fruits and veggies to kids.  We may not have more money than big […]

  4. How To Market Fruits and Veggies to Your Kids: Tip #4 « Mama in the Kitchen - January 18, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  5. How To Market Fruits and Veggies to Your Kids: Tip #5 « Mama in the Kitchen - January 19, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  6. How To Market Fruits and Veggies to Your Kids: Tip #6 « Mama in the Kitchen - January 20, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  7. How To Market Fruits and Veggies to Your Kids: Tip #7 « Mama in the Kitchen - January 21, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  8. How To Market Fruits and Veggies to Your Kids: Tip #8 « Mama in the Kitchen - January 22, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  9. How To Market Fruits and Veggies to Your Kids: Tip #9 « Mama in the Kitchen - January 25, 2011

    […] are being spent on marketing unhealthy foods directly to children.  What are parents to do?  Learn how and what is being done, find ways to counter the commercials that make kids want to eat un… and in the process market fruits and veggies to kids.  We may not have more money than big food […]

  10. Top 10 Tips To Get Your Kids To Eat Fruits and Veggies « Mama in the Kitchen - January 29, 2011

    […] Marketing does work! And as I mention in all my tips, as parents we may not have as much money as big food corporations, but we have the advantage of time, love and commitment to our children’s and family’s health. May we all use this wisely.  So, here are my: […]

  11. Teach Young Kids to Love Greens – It’s All in the Marketing! « Mama in the Kitchen - January 29, 2011

    […] My Lesson of the Day: Marketing does work! […]

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